LOS ANGELES, Feb 9 (TheWrap.com) ? The average ticket price jumped less than 1 percent to $7.93 last year, according to figures released Thursday by the National Association of Theater Owners.
The four-cent increase is more modest than the 39-cent bump experienced last year as more 3D titles in the marketplace drove up costs for moviegoers. Theaters traditionally mark up the price of 3D films they screen.
The even-better news is that for the final quarter of 2011, going to the movies actually got cheaper. Prices dropped to $7.83, down 1.3 percent from the previous quarter.
(Editing By Zorianna Kit)
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